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What a Trump Victory Would Mean for Heavy Metal

In the interest of full disclosure, I’m a lifelong liberal. Not just a little bit liberal – very liberal. Like, tree-hugging socialist progressive grass-roots liberal. And I’m not making an argument for or against any presidential candidate. At this point, they all fucking suck.

The one and only point of this post is to illustrate trends in American heavy metal, and their relation to the US political climate. I will also illustrate that the same pattern holds true in Great Britain. Between the two countries, there’s been (for lack of a better word) a stranglehold on major movements in heavy metal history. And any other major movements or players in the global metal scene are subject to the same (or a very similar) pattern.

An important note here – I’m not implying causation. I’m implying correlation. Major trends in American extreme/underground metal have ALWAYS happened during conservative republican presidential terms. Likewise (with the exception of hair metal) all major “mainstream” trends in American heavy metal have happened during liberal (to moderate) democratic presidential terms.

I’m actually not the first person to notice this. I had been thinking about how there had been nothing but regurgitated crap (as far as new metal bands are concerned) coming out of the United States lately. Then it hit me, and I immediately did a google search to make sure nobody had already written an article on the subject. Lo and behold, some anonymous writer for a conservative website had noticed the same trend.

Established bands are another thing altogether, they’re not going to create a second wave of Thrash or Death metal with the same impact as the original. We’re in the middle of a “metal-bubble” right now (the market is absolutely saturated with good metal from established acts), and within the next few years it’s going to burst no matter what – but that’s another story for another day.

American Metal

In the United States, there really wasn’t much to speak of as far as original, ground breaking heavy metal besides a couple of bandwagon bands until the rise of thrash. From about 1970-1981 Americans might have consumed a good deal of metal, but most of the major artists were Brits. Sabbath, Motorhead, Deep Purple – Brits. Judas Priest? English. Iron Maiden? You get the idea.

Then something happened. Ronald Reagan won the Presidency of the United States, and ushered in a conservative era that lasted over a decade. Reagan was sworn into office in January of 1981. In that same year Anthrax, Dark Angel (not to be confused with Death Angel), Metallica, Pantera, and Slayer were formed. The following years saw Death Angel, Death, Megadeth, Testament, Atheist, GWAR, Morbid Angel, Nuclear Assault, Obituary, etc. Literally within a 3-4 year period you’ve got the seeds for two major movements/splits in heavy metal, not to mention about 2/3 of the base of what we now refer to as extreme metal. And it wasn’t just metal – VICE magazine just released an article discussing why Reagan was the best thing to happen to punk music.

I’m not sure if I can stress how big of a deal this is.The seeds for America’s permanent stamp on heavy metal history were planted and germinated during a very conservative time in the American political climate. During Reagan’s first term, the bands known as “the big four” all formed, and by the end of the second term Thrash had taken the world by storm. Metallica became the most successful metal band in the world, and Death metal was blossoming.

By the beginning of George Bush’s (senior) term in 1989, Death Metal had already overtaken Thrash. Obituary, Cannibal Corpse, Death, Deicide, Morbid Angel – Death metal was on the rise until it peaked out and stagnated around 1992-1993. Bill Clinton (Democrat) took office in January of 1993.

From 1993-2000, there were also major movements in metal that contributed to the culture as a whole metal pretty much sucked. And the overall political atmosphere of the United States was predominantly liberal/democrat. Remember Grunge? Clinton era. Nu Metal? Clinton. Slayer’s attempt at nu-metal? Clinton era. Metallica cuts their hair, goes “alt-rock”, and takes photos tongue kissing each other? Clinton era. Limp Bizkit and Linkin Park? Thanks a lot, Democrats.

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Enter 2000, a democrat wins but is rick-rolled out of office by a republican. Suddenly, there’s a resurgence in metal. A lot of players in what is commonly referred to as the “New Wave of American Metal” start picking up and getting more attention and rotation. Killswitch Engage, Lamb of God, Shadows Fall, and Chimaira all released albums – essentially a mutated Thrash renaissance. Also of note, Devourment started getting big. Slam was born, and real brutal death metal started taking off. Tech Death flourished. Ozzfest, admittedly around since the Clinton era, took off and saw it’s highest attendance ever.

2008, Obama wins. Ozzfest stops touring the US. Metalcore devolved into a bad caricature of itself, and Deathcore (a death metal influenced offshoot of metalcore) came to prominence. Blackgaze took off. You get the idea.

I’m not here to debate whether metalcore/deathcore/blackgaze are good or bad, I’m talking about global musical impact. There are Thrash bands, Death Metal bands, and Black metal bands all over the planet. Beyond the United States and Great Britain, there aren’t very many deathcore or metalcore bands. Deathcore has gotten to the point where quintessential founding bands of the genre like The Acacia Strain refuse to be associated with the term any more. And it seems like, while the rest of the world might not mind listening to these bands – by and large they don’t replicate these styles.

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Global Confirmation of the Trend

Black Sabbath released their debut album under a conservative Prime Minister (in fact, he was from a political party literally called “the conservative party”). The NWOBHM occurred during the reign of the Conservative Party in Britain (in fact, the party held sway for 57% of the 20th century in Britain). Grindcore as a genre germinated almost exclusively under conservative control.

In the early 90’s, Black Metal came to the attention of the entire world through a scene that formed, in large part, as a cultural response to the incredible grip conservatives had on the country.

Sepultura? Rose on the tail end of an authoritarian conservative regime in Brazil. Behemoth? Yeah, Poland is still wicked conservative.

And this isn’t to say that there isn’t good metal made by bands during liberal regimes. It’s saying I haven’t seen a legitimate artistic movement within American heavy metal that’s permanently changed the face of metal during a liberal regime. There are probably always going to be dark-horse bands like Pantera that carry the flag for decent metal – I’m just saying as of right now they seem to be the exception, not the rule.

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(Clinton fans, don’t get your panties in a bunch. Hillary Clinton is still more conservative than any honest democrat should be comfortable with. I’m sure there will be plenty of angry music made if she’s elected. I’m just saying it’ll be shitty mainstream stuff that’s overtly politically correct)

Conclusion

If Trump wins, America’s going to start pumping out the fucking jams. The “Metal Bubble” we’re currently experiencing will probably pop immediately following his presidential term (4-8 years, depending on how generous you are. Remember, we as a country elected George W. Bush after he stole the election the first time, so don’t give American voters too much credit). We might even finally get another “real” movement in extreme metal.

If Hillary Clinton wins, subsequent movements in heavy metal will all be mainstream in nature, and the trend of whiny millennial hipsters taking over the American metal scene will continue. Metal concerts will continue to be referred to as people’s “safe spaces”, and former leaders in the metal scene like Phil Anselmo will continue to be demonized. Metal will continue down the track it’s on, and become a bad parody of itself.

  • If you’re voting for Trump (and listen to metal), this is probably another vindication of your choice to vote for him. Good for you.
  • If you’re voting for Clinton (and listen to metal), consider it a silver lining for if she loses. As of right now, it’s not looking great.

Whoever wins, we’re all fucked. We’re literally watching the crumbling decay of an empire. It’s unavoidable at this point. I just want there to be a decent soundtrack.

 

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Musical Fission and Fusion: A Response

First and foremost, I feel the need to thank a peer and comrade at arms in the ongoing quest for intellectual discourse and discussion in the arena of metal and heavy music. Hornsofaradia wrote an excellent article detailing arguments for the inclusion of rock music in the metal family tree. Thank you very much for the kind words – I hope to continue to live up to them.

Rock v.s. Metal

So, this is a rather large topic to tackle – and I guess the best place to start is the beginning. I don’t believe there is a way to accurately include all of rock and roll into the metal family tree because of the incredible amount of diversity between the two genres.

They’re unique and distinct, with some areas that overlap. For example – it’s a genre that includes bands like Ghost, Rob Zombie, Godsmack, and Disturbed. Every single one of these bands has been referred to as a “metal” band at some point in their career – in fact the latter three self identified as metal until what is commonly referred to as the “New Wave of American Heavy Metal”. At this point there was a mass shift in the collective mainstream musical consciousness, and these bands were “relabeled” as hard rock. It was a slow process – and if you weren’t really paying attention it was easy to miss. An argument can be made, at the very least, that they all (to some degree or another) play what could be referred to as “metallic hard rock” or “hard rock with metal influences” – this is an area where the relative fluidity of genre labels can be a bit frustrating. Whatever you want to call them, there is at least a little bit of metal in the DNA of these bands.

On the flip-side you’ve got bands like Coldplay, Radio Head, Nickelback, The White Stripes, and other bands that have exactly zero overlap with metal – culturally or sonically. These are bands and cultures that are completely dependent on the music industry, and are more akin to pop (and other artificial art forms) than they are to metal.

Then there’s Metallica’s “Black Album”. If we were to include rock into the heavy metal family – it would negate the premise that Metallica sold out when they made that album. The big problem people had with that album is that Metallica was playing hard rock (and had abandoned metal). This, by itself, to me illustrates the relative difficulty of accepting rock into the metal fold. Actually, this scenario would perfectly illustrate the analogy of fission v.s. fusion. With fission – a large amount of energy is released – but it’s nothing compared to the destructive force of fission. The amount of negative energy released just in the realm of Metallica discussions would probably break the internet.

Regarding the Current State of Rock Music

You know, it’s funny. Hornsofaradia actually broached a few topics I’ve been mulling over in my head for a while now (with the intent of blogging my thoughts on them in the indefinite future). The current lack of a market in the rock category (specifically hard rock) and the reasons for it is a major one, as well as related topics (i.e. what caused it, what will happen to rock culture moving forward, etc).

Essentially, I think what made rock so huge ended up being it’s downfall. The relative simplicity coupled with incredible marketability made it a staple of the music industry. The inherent bureaucracy of the industry essentially slit the throat of rock and roll and slowly bled it out for all it was worth. This combined with the current trend of the “indie” rock bands playing feeble, weak, boring music and labeling it as rock are – in my opinion – why you don’t see a lot of “up and comers” playing straightforward, hard hitting rock music.

Metal Culture’s Silent Support of Rock

There are a number of reason I think that there shouldn’t be too much concern about the current state of rock.

First and foremost – as I outlined in my post about the two faces of metal, there is a certain vein of the metal community that already considers “mainstream” metal nothing more than hard rock. There is a lot of validity to this argument – especially when you look at it in terms of generations of music listeners.

Today’s “mainstream” metal is tomorrow’s rock and roll. Hair Metal, Grunge and Alternative, and a lot of Nu-Metal bands (including but not limited to Disturbed, Godsmack, The Deftones, and Linkin Park) were considered heavy metal while the scenes were active. However, in retrospect these are the bands currently on rotation on mainstream hard rock radio stations. I contend that these patterns will hold true in the future – and bands like Avenged Sevenfold, Deafheaven, Liturgy, and the like will be relegated to the “rock” category as time passes.

In regards to the cultural impact of rock music – I do agree that the position of societal rebellion formerly held by rock music has been usurped by metal. This, I think, is the greatest connection metal has to rock music. When compared to most metal, rock music seems rather tame – in large part because it has been tamed by embracing the music industry. Not entirely – but metal continues to push the envelope (musically, lyrically, etc) while rock and roll stands still and stagnates.

So, in regards to a lack of a viable pool of bands to be inducted into “rock royalty” – the model has changed since the 90’s. Most rock bands aren’t initially considered rock bands anymore. They’re referred to under the umbrella term of “hard rock and metal” put forth by the record industry.

Why is this? I don’t think there’s a simple answer. Partly because people from previous generations won’t accept newer “rock music” being categorized in the same group as Zepplin and Hendrix. Partly because mass perception of rock music (especially in the USA) is predominantly neutral to negative. People would rather identify as listening to metal than rock in most cases. I fucking hate it, personally.

Guns and Roses aren’t metal, Nirvana isn’t metal, Motley Crue barely makes the cut, Avenged Sevenfold aren’t metal, Disturbed and Godsmack aren’t metal, Rob Zombie kind of strides that line between rock and metal (but most of his stuff is just hard rock), KISS isn’t metal. These are all hard rock bands that were considered “metal” by the mainstream at the peak of their careers and their respective music scenes. Of course, my definition of metal is the music that, even 30 years later, won’t make it to mainstream radio. You’re never going to hear “Raining Blood” on KROCK, or any Slayer for that matter. So I’m not saying it to be mean, or an “elitist” in the derogatory sense that most people use it – I’m saying this because once a mainstream’s “metal” phase has panned out they get relegated to hard rock. This, as a rule, has held true since the fragmentation of metal culture in the 80’s (and in scattered instances beforehand – it’s hard to categorize metal bands before the thrash/glam split because they’re still very closely associated to hard rock).

So, in this sense, metal has been silently keeping rock and roll on life support for over 30 years. Every generation or so the “gateway bands” (mainstream metal) are used as an organ transplant to keep the hard rock machine alive and ticking (along with legions of new fans who never progress to the harder stuff) – while metal reaps the benefits of an ever expanding base.

Moving Forward – the Future of Rock and Metal

Also, kind of an interesting aside is metal artists who have hard rock side projects. This seems to be more of a European phenomenon (I notice they make much less distinction between rock and metal, or at very least embrace a ridiculous amount of diversity on a tour/festival ticket). Bands like the Gentleman Pistols (with Bill Steer from Carcass) or Spiritual Beggars (Michael Amott, ex-Carcass/currently in Arch Enemy) demonstrate metal artists love of rock. Labels like Nuclear Blast have a strong rock catalog, and continue to sign new rock artists from around the globe.

So, while I understand (and agree with) your concern regarding the apparent death of rock and roll – I think it might be helpful to take a step back and look at musical patterns throughout history. The industry has raped and pillaged hard rock for decades – so there is a necessary “incubation period” where rock and roll needs to go back underground and reform as an organic culture. It happened with metal – after the “thrash revolution” extreme metal went almost fully underground (with a few bands like Pantera carrying the flag through the 90’s) for nearly a decade. It re-emerged, slowly at first, with the “New Wave of American Metal” – which in turn sparked a metal revival. We’re still feeling the effects of this revival – with a lot of the classical forms (death, doom, black, classic, etc) experiencing revivals across the world. I hope rock will experience a similar pattern of revival – but even if it doesn’t, they get to draft a new swath of yesteryear’s mainstream “metal” bands into the fold with regularity.

Considering the often symbiotic relationship between hard rock and metal, I don’t think metal culture will ever allow rock to die out completely. Something a lot of people don’t talk about is the fact that becoming a metalhead is a multi-faceted process, not just a black and white event. You don’t just pick up a CD and suddenly become a metalhead – (almost) nobody starts off listening to Cannibal Corpse and Behemoth. You start off with rock, and eventually that doesn’t “do it” for you any more. Then you step up to hard rock, and get a taste of mainstream metal bands. I call this the “coffee drinker” model – you start off with a lot of sweetener and (generally) lower levels of caffeine, and then over time you adjust and start drinking stronger coffee – until eventually you’re drinking double-stuff black coffee with a shot of espresso.

In this sense, rock and metal will always be linked – because you have to start somewhere.

Conclusion

In keeping with the elderly relative analogy – I completely understand the comparison to with rock and metal. And I agree wholeheartedly with the components of the analogy. Rock, for all intents and purposes, is the elderly parent of metal – and is in trouble right now. But I disagree with the concept of needing to adopt the parent on a few levels.

First, I think that the baggage that comes along with rock music (fanbase, relationship to mainstream media, etc) is more than metal will allow – in fact, it’s a big part of the reason they split off in the first place.

Secondly, I think it’s a disservice to the inherent dignity of rock music. Like a proud, accomplished parent – the inherent independence of rock music is one of the qualities that keep it going. And for metal to adopt it into the fold would be to remove this sense of independence and dignity, and in the process would accomplish the exact opposite of the original goal. It would make rock music completely dependent on metal culture.

Like relatives that don’t get along (mostly because they’re so similar) – I think metal and rock are akin to family members who occasionally badmouth each other in public, but maintain a subtle relationship. Rock keeps sending new fans to the metal scene, while metal silently supports rock in subtle ways that allow rock to save face and retain a semblance of independence. If rock needed an organ transplant, metal would be the mysterious “anonymous donor” – they’ll save rock and roll, but won’t take the credit for it. Thus, the relationship can be viewed as a form of mutualism – a symbiotic relationship that benefits both parties (as opposed to parasitism, which I feel would be likely to happen with the induction of rock into the metal family tree).

Say Hello to the Face of This Years Summer Slaughter Tour

If you don’t care who funds a festival (as long as the lineup is good) you should have no problem with this article. After all, you don’t care.

But if you’re like me, you know these people…

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…have absolutely no place representing an extreme metal festival.

Don’t get me wrong, the lineup for Summer Slaughter this year is light years ahead of what it was last year. It’s fucking fantastic… but it’s brought to you by a movie entitled, “American Satan.”

At first glance, that seems pretty cool. The names kinda lame, but at least it seems to be a rock/metal oriented movie. But then, looking at the cast, I noticed it’s starring the lead singer of the Blackveil Brides, as well as a member of Asking Alexandria.

What the actual fuck?!?

When the Summer Slaughter tour started out, it was a force to be reckoned with. They’re continually billed as “the most extreme tour of the year” and have been pretty famously advertised as catering to fans of “extreme metal”. And for the first year of their existence, this was true.

Then came the slow descent – the lineup steadily got worse every year. I would argue that a big portion of this is due to the participation of Sumerian Records. Initially the label brought diversity to the bill, which isn’t a bad thing. It’s what you’re supposed to have at a festival. But I started noticing a pattern – a few big names in death metal were being used to add star-power to a tour that progressively started catering to an indie label (like independent startup label, not to be confused with shitty millennial/hipster Indie rock).

I’m trying to think of another tour that changed their business model to cater to an indie label with a shitty roster.

Oh wait, now I remember. The Mayhem festival.

I’ll take you one further – Mayhem started to go downhill the same year that Sumerian Records got their own stage (2013). The lineup that year was actually pretty awesome (on par with how awesome this years Summer Slaughter lineup is, considering the formats of the festivals). Post 2013, these changes cause the decline I’ve been referring to. Mayhem went so far downhill, in fact, that it literally dampened the concert draw of headliners like Slayer.

Slayer had played the same venues as Mayhem the previous year, selling out concerts. Strangely, Mayhem didn’t. But why?

Kerry King said it best:

“Do I know this tour wasn’t booked correctly? Absolutely I know this tour wasn’t booked correctly. Gary Holt made the comment that usually there’s the Main Stage, a second stage, a third stage, and then that piece of shit record stage…now what they’re calling a second stage is at best a fourth stage and they’re wondering why people aren’t showing up.

In case you’re not familiar with the whole Mayhem festival debacle, I’ll save you the trouble of a google search. It completely imploded and dissolved.

So let’s recap for a second.

Mayhem festival started out with huge names, as a rather diverse metal festival. They had some heavy hitters, and then filled the roster with up-and-comers from independent record labels that catered to scenes that weren’t even fully accepted in the metal community (This is a good thing, it’s how we keep the music going – but there’s a point, I promise. Bear with me). Slowly they allowed said the independent record label to change the business model of the tour – taking creative control. The label (Sumerian) started using this opportunity as a springboard for shameless self promotion. They even changed the business model of the tour, adding a stage exclusive to the label. After these changes, the tour had one more fantastic lineup. The tour continued with the failed business model and completely dissolved within a period of two years. And it wasn’t pretty. Even Slayer couldn’t save it. Fucking Slayer. This is just as much the fault of that complete garbage label Victory Records, but they never would have been included on the tour in the first place if Sumerian hadn’t paved the way.

Summer Slaughter started out with huge names. They were a specialized festival, but still very diverse. They started making changes and incorporating bands outside the format from a certain scene-catering record label.  Enter 2016. The Summer Slaughter tour lineup is incredible (exactly what happened when Sumerian got their own stage at Mayhem ), but the promoters have allowed Sumerian to use it as a springboard to promote their shitty movie starring members of Blackveil Brides and Asking Alexandria.

The point is…change is not, by itself, a bad thing. In fact, innovation is one thing that keeps metal going. However, when a festival makes changes that have proven to be fatal for their peers, it’s a very bad thing.

Now, I’m not knocking fans of BvB or AA. I personally, despise that style of music, but different strokes for different folks. I don’t have a problem with them, or their fans.

I do, however have a problem with them being the public faces of a tour that promotes itself like Summer Slaughter does (this isn’t the fucking Warped Tour). Especially when you connect the dots and see that this is exactly the sort of business move that shut down Mayhem. I, for one, will not let the majority of my ticket sale go to putting people from Blackveil Brides and Asking Alexandria on the big screen.

A common argument I hear in favor of this sort of sellout move is that the big tours need the money to keep going. Valid argument. Hmmm, is there something they can do to keep the festival in the running without selling out? Maybe they can do what Maryland Death Fest did. They decreased the number of stages to a manageable level, kept all the bands on the bill. A few people might be butt-hurt about it, but they made a sound business move while keeping the integrity of the festival intact. And those guys have been going for at least 5-6 years longer than Summer Slaughter. So, it is not only possible to keep the integrity of the festival intact by not bowing to corporate sponsorship – it might just add to the longevity of the event.Sponsors don’t just give you money and expect nothing in return. The guys at Maryland Death Fest know this.

I think it’s safe to say, if promoters think it’s ok for members of Asking Alexandria and Blackveil Brides to be the public faces of Summer Slaughter they deserve to go down as swiftly, painfully, and publicly as Mayhem. Long live Maryland Death Fest!

Harper’s Bazaar announces “metal shirt and trousers” as the look of the summer; world ends.

So yeah, the co-opting of metal culture as a fashion statement has been going on for years. At least since late (November) 2012, when rapper Chris Brown was spotted wearing a DIY inspired leather studded jacket with metal patches and logos. Interestingly enough, he apparently borrowed it from Rihanna, who apparently wore it on the back of one of her albums to look “edgy”.

That in and of itself kind of sucked, because frankly I hate seeing anyone who doesn’t listen to a band wearing their merchandise. Call me old fashioned. I mean, I don’t know it for certain because I haven’t asked them – but call it a sneaking suspicion that Rihanna and Chris Brown don’t even know who the fuck COC or the Cro-mags are. It’s a wager I’d take.

Fortunately, the fashion industry and the world in general were pretty slow on the uptake when it came to co-opting and grossly exploiting a subculture. In May of 2013, Kanye West was wearing the equivalent of “metal inspired clip-art” on sweatpants (and Rihanna was spotted wearing an entire outfit from the line). Fucking sweatpants. Turns out it was a seasonal fashion line from some British designer. It also included football should pads, so I figured it was just a one off thing. After all, it was a British designer, and we all know British people are just fucking weird.

Then shit started getting real. Urban Outfitters, fucking URBAN OUTFITTERS (that hipster piece of shit clothing store) started selling a fake Megadeth, Dio, and WASP jacket – I’m still not sure how they got around copyright infringement on that one. The fucking thing sold for 375 bucks too – show me a single metalhead who can afford that and I’ll show you a fucking liar.

So, within the time-span of a single (November 2012 to September 2013) year we’ve gone from a couple of washed up hip-hop artists wearing faux metal spin offs to American clothing lines picking up the trend .

Enter 2014. Suddenly, you’ve got everyone from Justin Beiber to Amy Poehler to the Kardashians to Kanye West (again) sporting vintage metal shirts. Lady Gaga was purposefully left out of that list because she legit listens to Iron Maiden, but I digress. One store, H&M, actually got it right and was selling legit Slayer and Metallica shirts for cheaper than you can buy them artist direct.

At this point in time, while working in Upstate New York I was approached on break by a couple of temp workers from the city (for those of you who don’t live in New York, anything south of Poughkeepsie is considered “the city”) who complimented my kutte and asked where I had purchased it. The look of surprise on their faces was genuine when I told them I made it myself.

Up until this point I had been under the impression that the whole co-opting of metal and punk culture was a pastime reserved for rich, bored people in the entertainment industry who wanted to get some attention in a futile attempt to remain relevant. Boy was I fucking wrong. Apparently it’s really a “thing”. Oh, well – at least fashion is a fleeting thing right? There’s no fucking way anybody will actually seriously consider wearing shirts I was forced to turn inside-out at school as a fashion statement right? Right?

So, 2015 rolls around. In March, H&M actually started selling a clothing line of slightly altered but totally ripped off metal culture inspired clothing. This was about the time people in the metal community started noticing, and even started firing back a bit. Someone with an obvious knowledge of the metal community and a lot of time on their hands actually started a fake promo company that linked itself with the clothing line. They made up bands, albums, social media profiles, and music with a complete fake back story for each of the faux band patches represented on H&M’s clothing line. The best part? They were all neo-nazi/NSBM bands. Fucking brilliant. H&M started freaking out about it. A little while later, Finntroll guitarist Henri Sorvali confessed that he and a few of his buddies made the whole thing up, unbeknownst to H&M. This was masterfully done. When asked why he and his friends did this, Sorvali responded,

“metal culture is more than just “cool” looking logos on fashionable clothes, and has many more aesthetic and ideological aspects in different subgenres than what some corporations are trying to express. The metal scene is varied, controversial and a sort of a wolf you can’t chain into a leash and expect it to behave on your terms like a dog. Strong Scene as a collective has absolutely no political nor ideological intentions, and is only bringing the conversation to the level it should be discussed at.”

Thankfully, the clothing line (as far as I know) tanked.

Then, the clothing line “Diesel” decided to get in on the fun. I’m not sure what’s worse, the fact that they were charging $300 bucks a pop for a fucking cut-off denim vest with fake patches on it or the fact that they mixed thrash with crust punk by adding a matching pair of pants.

So, this whole fashion thing has to have peaked right? Wrong. Urban Outfitters doubled down and started selling a lot more metal shirts, but started charging like $54 a pop ($200 for a vintage Black Sabbath shirt, and they fucking sold out). Fuck, at least you can go back to artist direct merchandise and retain some sort of integrity.

The real crime in this whole thing though was the story of a dude who had his kutte stolen at a show in Oregon, and it mysteriously showed up in a display case at Macy’s in New York a few years later. As soon as he figured it out, there was a lot of outrage and an online campaign to return the vest to it’s rightful owner. Thankfully, it was successful. What the fuck Macy’s was thinking putting a genuine battle-vest on display in one of their stores, I’ll never figure out. But it does illustrate the greater point that there’s a trend in popular culture to rip-off and exploit members of sub-cultures in America with absolutely no respect given to the members whatsoever.

Fast forward to 2016. Now you’ve got Justin Beiber specifically designing his merchandise to with heavy metal themes, high end fashion companies co-opting death metal logos for their merchandise, Kanye West co-opting Metallica’s logo for his own clothing line, Black Sabbath collaborating with Supreme for a new clothing line (don’t get me started with Sabbath and fucking publicity stunts), AC/DC included in a Gucci clothing line, and fashion magazine declaring a cutoff vintage metal shirt and slacks “the look of the summer“, and that all American piece of shit Kim Kardashian wearing an $11,000 studded leather punk jacket complete with band patches. The designer received no permission from the artists who’s patches he blatantly included in his 11k fashion statement. When confronted by the bands on social media about this the designer responded,

“Ur such a pussy. Look how much I control your emotions that u made a whole post about my work. Little Bitch ass Punk Police. I will rape and exploit and pillage whatever i want and I will sell it for thousands while u sit here and just feed me more attention. Know your place u stupid fuck”

Fuck me running. That’s enough money for a lawsuit on a registered trademark. Here’s to hoping.

This topic seriously pissed me off for years, and I’m still not sure how metal suddenly because the “cool”, “in” thing. Well, it’s not – I mean 99.9% of the people sporting this shit would never listen to metal. I guess there’s a funny sort of irony in that – people wanting to look like a subculture with a 30-40 year reputation of giving them the middle finger. And wearing things with absolutely no idea what any of it means.

In conclusion, I blame hipsters.

 

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