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Metal Injection Goes Full Hipster; Metalsucks is less wrong

I am writing in response the the article written by Shayne Mathis on behalf of Metal Injection, in which he makes some statements/assertions that I have some fundamental disagreements with.

Now, in the course of civil discussion and argument, context is an invaluable tool. It is the critical lens through which we frame said discussion. Without it, discussion devolves into self-aggrandizing statements of bias.

So, framing the discussion beforehand is essential to the integrity of both the discussion and it’s participants. Shayne Mathis wrote an opinion piece denying that metal has a problem with an insurgency of “scene tourists” and “social justice warriors” on the premise that SJW’s don’t exist. This seems, then, like a good place to start the framing/discussion.

Before defining what a SJW is, it might be helpful to take a step back and look at the bigger picture. When did SJW’s come into the common collective consciousness of humanity, and from what greater demographic did they spring?

The first real incarnation of the term in it’s current incarnation arose from the gamergate controversy. In a nutshell, #gamergate occurred when some cultural tourists took a passing interest in participation in an established sub-culture (gamers). When they found parts of the culture offensive, they brought these aspects into the public sphere in an attempt to curb them. This is, arguably, the first step in appropriating a subculture into the mainstream (by imposing mainstream values onto it).

Shortly afterwards, there was a short lived spin-off phenomenon referred to as #metalgate. Interestingly, it pretty much all started from a single article and became a thing on the internet for a few days. Well played Mr. Mathis. Using the exact same tactics and social stances as the participants in #gamergate, you applied SJW values to a metal context.

Now, what sets SJW’s apart from other cultural attacks on metal? In a nutshell, the demographic population they inhabit. SJW’s, as a cultural sub group, would not exist without hipsters. Before the hipster phenomenon, SJW’s did not exist. The two terms, while not interchangeable, are not mutually exclusive. Not all hipsters are SJW’s, but all SJW’s are hipsters. Hipsters, in turn, are a product of popular millennial culture. Not all millennials are hipsters, but all hipsters are millennials.

Therefore, for the purpose of this argument, SJW refers to a sub-segment of the millennial populations popular cultural manifestation – hipsters.

This is where things get interesting. Metal culture and Hipster culture exist completely independent of one another. Metal culture formed and existed for decades without hipsters, and hipster culture formed and exists without metalheads. So it’s safe to say we’re talking about two separate cultural spheres. Now, these separate cultural spheres invariably share a demographic population. Because of this, there will be an inevitable meeting of these cultures in what is referred to as a cultural contact zone. In this instance, it looks like this;

Contact Zone

The area of overlap that you inhabit (judging by your opinions, and the title of your podcast) is within this cultural contact zone. Which is awesome, diversity in metal fucking rules. But you have a tendency to frame your arguments like you’re speaking on behalf of a culture that does not share all of your opinions or values. Mostly because the topics you bring up, and the values you espouse in doing so, are generally considered to be in the hipster sphere (not the metalhead sphere).

In the interest of fairness, I would like to take a chance to point out there there are both positive and negative consequences to the intermingling of culture within said contact zone. On the positive side, the amount of intellectual discussion and discourse within the metal community has raised considerably. This is a huge plus for the participants and the culture in general, as it helps solidify and re-enforce the culture, it’s norms, and parameters. On the negative side we have posturing, self-aggrandizing preachy articles from “within” the metal community. This is a relatively new phenomenon, and anybody who has participated in the culture for long enough can recognize this. And it’s not confusing correlation with causation – I’ve already outlined how easy it is to find ties between hipster culture and the SJW-style argument both inside and outside of metal.

Any question that this is anything other than a hipster phenomenon can be quickly reconciled by examining historical socio-cultural interactions between metal and mainstream culture. First, I’d like to put the hipster insurgency into the greater context of cultural insurgencies in metal.

contactzone2

Here, for the purpose of discussion, are a few pre-hipster examples. To do any of these examples true justice would warrant writing another article, so we’re going to do the cliff-notes version.

Every single one of these groups represents a cultural contact zone within metal culture. This is because all of these outside groups share at least part of a core demographic of the population of metal culture (just like hipsters). Now, when there was a Christian insurgency into the metal demographic, it was never viewed as anything other than that. The NSBM contact zone is certainly an area that warrants discussion, but is a relatively low area of concern because of the insular nature of the belief system of that culture combined with their relatively unpopular belief system. Vegans and animal rights groups, and individuals subscribing to those cultures, have successfully used metal as a springboard/outlet for their political views. A good example of this would be the band Cattle Decapitation. At the same time, you have a demographic that agrees with Dave Mustaine, and that guy is obviously fucking nuts (but I would guess you already know that). I, personally, take him less seriously than the whole skinhead/nazi/national socialist populations while finding him equally repugnant.

In this context, you can see that some groups were more successful than others in integrating some of their beliefs/practices/customs into broader metal culture. Without the punk contact zone, for example, we would not have crossover or thrash. In turn, we wouldn’t have extreme metal, or this conversation.

Now in terms of metal culture’s responses to criticism, and other outside forces – I would turn your attention to the PMRC and the satanic panic, which used heavy metal as their chief bogey-man. You also had the trial of Judas Priest. In all of these cases, members of heavy metal culture pretty much banded together and affirmed that nothing they were accused of was even remotely close to true. This is still a common core of the culture nowadays – if you read Randy Blythe’s book he talks about how the occasional metalhead would pop up throughout his ordeal and make it a little more bearable.

One thing we don’t see, however, is criticism of the values and practices of metalheads from within the culture. This reinforces the assertion that SJW style criticism is a phenomenon unique to the millennial generation, specifically the hipster sub-derivative phenomenon named for their actions and style of discourse.

History has shown that people who participate in but are averse to the values of metal culture generally wane or drop off entirely from participation in, or identification with, it (in anything other than the past tense). These people are generally referred to as “tourists”, as well as more colorful and commonly used terms.

And one of the reasons metalhead culture generally stresses learning it’s history in context is to prevent self-aggrandizing statements of ignorance of historical context and the bigger picture.

Now that we’ve got that out of the way – I would like to go point by point on your discussion with the college professor in regards to his article and subsequent responses.

  • Social Justice Warriors do, in fact, exist. Not as some nameless, faceless “other”, but as a manifestation of current mainstream popular youth culture. As such, they do not exist as a singular, organized, and readily identifiable group because they are a sub-sub-cultural manifestation that draws identifiable traits from the pool of the parent sub-culture. It’s a small cultural movement, not an organized (and by definition) bureaucratic group with clear boundaries. Any attempt to label them as anything other than this is self-delusional at best.
  • Boycotts/Protests/Etc are certainly protected by the constitution. But there are limits, as there are with every single right guaranteed to American citizens. The actions of that protest at the Taake show were the political equivalent of yelling “fire” in a crowded theater. Neither the protest nor the example of yelling fire are constitutionally protected as they infringe on the rights of fellow citizens. Your rights end where your nose begins.
  • The crux of the guy’s argument was that people like you are invading the metal scene. You knew it, he knew it, and we all know you were picking a fight and asking leading questions. The fact that you would do that to a fellow journalist and metalhead who’s obviously been around the block more than you have really bothers me. Not that I believe in the myth of a brotherhood of metal, but it’s safe to say that a guy who’s been fucking teargassed at a GWAR show might know more about SJW’s (and the politically correct insurgency in heavy metal) than a person who types a lot. How you made it to both Metal Injection and Invisible Oranges I’ll never know, but they should be ashamed of themselves for not proof-reading your articles at very least – and at the most allowing you to represent their respective establishments. Your lack of historical context is staggering, and to boot you’re a bigger turncoat than Robb Flynn.
  • I’m sorry you’ve received death threats – but maybe this is one of the consequences of free speech you’re talking about? I’m not saying it’s ok (quite the opposite), but it is a logical consequence of your words and actions. Metalheads aren’t a fun group to pick a fight with. And you have to own up to and accept the responsibility of your own actions and words before you tell other people to do so.

At this point, Shayne, I’m done speaking with you because you weren’t honest with your intentions, and from your last email, its quite clear you are seeking “gotcha questions.” I have no problems speaking with the media about issues I raise but you have to come with a bit more honesty.

Don’t contact me again.

Sincerely,
Jeff

This is nothing more than an old dog of the metal scene not rising to the ruse of a young pup who wanted to pick a fight and prove he’s smarter than a college professor. How you could even pretend to be satisfied that anything you did or said in this exchange (other than honoring his request to terminate it) is beyond me. It’s littered with logical fallacies (like the straw-man SJW argument) and self important pretense masked as genuine concern for a scene you more than likely will not be a part of within the next 10 years.

Also, Metalsucks did a better job with the subject than you did, but I still disagree with the premise.

I am more than open to a continuing discussion and having an open dialogue with you on the subject, and will be waiting to hear your response.

Sincerely,
Corey McElligott

Harper’s Bazaar announces “metal shirt and trousers” as the look of the summer; world ends.

So yeah, the co-opting of metal culture as a fashion statement has been going on for years. At least since late (November) 2012, when rapper Chris Brown was spotted wearing a DIY inspired leather studded jacket with metal patches and logos. Interestingly enough, he apparently borrowed it from Rihanna, who apparently wore it on the back of one of her albums to look “edgy”.

That in and of itself kind of sucked, because frankly I hate seeing anyone who doesn’t listen to a band wearing their merchandise. Call me old fashioned. I mean, I don’t know it for certain because I haven’t asked them – but call it a sneaking suspicion that Rihanna and Chris Brown don’t even know who the fuck COC or the Cro-mags are. It’s a wager I’d take.

Fortunately, the fashion industry and the world in general were pretty slow on the uptake when it came to co-opting and grossly exploiting a subculture. In May of 2013, Kanye West was wearing the equivalent of “metal inspired clip-art” on sweatpants (and Rihanna was spotted wearing an entire outfit from the line). Fucking sweatpants. Turns out it was a seasonal fashion line from some British designer. It also included football should pads, so I figured it was just a one off thing. After all, it was a British designer, and we all know British people are just fucking weird.

Then shit started getting real. Urban Outfitters, fucking URBAN OUTFITTERS (that hipster piece of shit clothing store) started selling a fake Megadeth, Dio, and WASP jacket – I’m still not sure how they got around copyright infringement on that one. The fucking thing sold for 375 bucks too – show me a single metalhead who can afford that and I’ll show you a fucking liar.

So, within the time-span of a single (November 2012 to September 2013) year we’ve gone from a couple of washed up hip-hop artists wearing faux metal spin offs to American clothing lines picking up the trend .

Enter 2014. Suddenly, you’ve got everyone from Justin Beiber to Amy Poehler to the Kardashians to Kanye West (again) sporting vintage metal shirts. Lady Gaga was purposefully left out of that list because she legit listens to Iron Maiden, but I digress. One store, H&M, actually got it right and was selling legit Slayer and Metallica shirts for cheaper than you can buy them artist direct.

At this point in time, while working in Upstate New York I was approached on break by a couple of temp workers from the city (for those of you who don’t live in New York, anything south of Poughkeepsie is considered “the city”) who complimented my kutte and asked where I had purchased it. The look of surprise on their faces was genuine when I told them I made it myself.

Up until this point I had been under the impression that the whole co-opting of metal and punk culture was a pastime reserved for rich, bored people in the entertainment industry who wanted to get some attention in a futile attempt to remain relevant. Boy was I fucking wrong. Apparently it’s really a “thing”. Oh, well – at least fashion is a fleeting thing right? There’s no fucking way anybody will actually seriously consider wearing shirts I was forced to turn inside-out at school as a fashion statement right? Right?

So, 2015 rolls around. In March, H&M actually started selling a clothing line of slightly altered but totally ripped off metal culture inspired clothing. This was about the time people in the metal community started noticing, and even started firing back a bit. Someone with an obvious knowledge of the metal community and a lot of time on their hands actually started a fake promo company that linked itself with the clothing line. They made up bands, albums, social media profiles, and music with a complete fake back story for each of the faux band patches represented on H&M’s clothing line. The best part? They were all neo-nazi/NSBM bands. Fucking brilliant. H&M started freaking out about it. A little while later, Finntroll guitarist Henri Sorvali confessed that he and a few of his buddies made the whole thing up, unbeknownst to H&M. This was masterfully done. When asked why he and his friends did this, Sorvali responded,

“metal culture is more than just “cool” looking logos on fashionable clothes, and has many more aesthetic and ideological aspects in different subgenres than what some corporations are trying to express. The metal scene is varied, controversial and a sort of a wolf you can’t chain into a leash and expect it to behave on your terms like a dog. Strong Scene as a collective has absolutely no political nor ideological intentions, and is only bringing the conversation to the level it should be discussed at.”

Thankfully, the clothing line (as far as I know) tanked.

Then, the clothing line “Diesel” decided to get in on the fun. I’m not sure what’s worse, the fact that they were charging $300 bucks a pop for a fucking cut-off denim vest with fake patches on it or the fact that they mixed thrash with crust punk by adding a matching pair of pants.

So, this whole fashion thing has to have peaked right? Wrong. Urban Outfitters doubled down and started selling a lot more metal shirts, but started charging like $54 a pop ($200 for a vintage Black Sabbath shirt, and they fucking sold out). Fuck, at least you can go back to artist direct merchandise and retain some sort of integrity.

The real crime in this whole thing though was the story of a dude who had his kutte stolen at a show in Oregon, and it mysteriously showed up in a display case at Macy’s in New York a few years later. As soon as he figured it out, there was a lot of outrage and an online campaign to return the vest to it’s rightful owner. Thankfully, it was successful. What the fuck Macy’s was thinking putting a genuine battle-vest on display in one of their stores, I’ll never figure out. But it does illustrate the greater point that there’s a trend in popular culture to rip-off and exploit members of sub-cultures in America with absolutely no respect given to the members whatsoever.

Fast forward to 2016. Now you’ve got Justin Beiber specifically designing his merchandise to with heavy metal themes, high end fashion companies co-opting death metal logos for their merchandise, Kanye West co-opting Metallica’s logo for his own clothing line, Black Sabbath collaborating with Supreme for a new clothing line (don’t get me started with Sabbath and fucking publicity stunts), AC/DC included in a Gucci clothing line, and fashion magazine declaring a cutoff vintage metal shirt and slacks “the look of the summer“, and that all American piece of shit Kim Kardashian wearing an $11,000 studded leather punk jacket complete with band patches. The designer received no permission from the artists who’s patches he blatantly included in his 11k fashion statement. When confronted by the bands on social media about this the designer responded,

“Ur such a pussy. Look how much I control your emotions that u made a whole post about my work. Little Bitch ass Punk Police. I will rape and exploit and pillage whatever i want and I will sell it for thousands while u sit here and just feed me more attention. Know your place u stupid fuck”

Fuck me running. That’s enough money for a lawsuit on a registered trademark. Here’s to hoping.

This topic seriously pissed me off for years, and I’m still not sure how metal suddenly because the “cool”, “in” thing. Well, it’s not – I mean 99.9% of the people sporting this shit would never listen to metal. I guess there’s a funny sort of irony in that – people wanting to look like a subculture with a 30-40 year reputation of giving them the middle finger. And wearing things with absolutely no idea what any of it means.

In conclusion, I blame hipsters.

 

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