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Why are Hard Rock and Metal Artists Suddenly Drawn to Country Music?

 

At first glance, this might seem like an odd phenomenon. In their current states, country and metal are polar opposites. And research into the personality type/musical preference connection clearly shows that fans of heavy metal have far more in common with fans of classical music than fans of country. But, the more you look at it, the more it makes sense that there would be a mini “exodus” from metal music to country. And, arguably, it’s a good thing for both genres and their fans.

 

Background

First and foremost, it needs to be mentioned that country and metal music share a common ancestor in the blues. Early rock and roll acts and early country acts were almost interchangeable – for example, Johnny Cash and Elvis toured together. Elvis is commonly referred to as the godfather of rock and roll (of which heavy metal is a derivative) and Johnny Cash is widely recognized as a progenitor of Country music. In fact, country music at it’s inception was simply a rural version of rock music.

Now, the two genres have had decades to evolve into two separate entities with distinctive fanbases and cultures that (generally) don’t overlap. But there’s always been a common thread connecting the two – the Rolling Stones “Honky Tonk Woman” is a good example. “Southern Rock” bands have kept a fusion between the two genres (rock and country) alive through the decades, but it wasn’t really until the 90’s that country music and heavy metal met and mixed.

No article dealing with the cross-cultural zone between country and metal would be complete without mentioning two bands – Pantera and Hank Williams III. These two groups bridge the gap between the two genres quite nicely. To further the connection – Pantera’s last real album (even though the lead singer, Phil Anselmo, wasn’t part of it) was a collaboration between the band and David Allen Coe entitled “Rebel Meets Rebel“. Artists like Kid Rock and Aaron Lewis from Staind have kept the connection going.

The Present Situation

Within the past year or so, there’s been more of an “exodus” of metal and hard rock artists in some form or another to the country music medium. Now, it’s not always a full blown transition, and it’s actually been going on for a while (technically since the dawn of both rock and country). I think it’s more accurate to describe the country/hard rock/metal phenomenon in terms of a spectrum: Dabbling (One-Off Country Albums, Collaborations)->Fusion Styles->Full Transition Between Genres (Including solo albums/projects).

In the dabbling category we have  Devin Townsend’s side project (Casualties), Nergal from Behemoth’s country/folk album, Jimmy Bower’s (Down/Eyehategod) Country album, Jonathan Davis’ (Korn) collaboration with country artists Big and Rich, Bon Jovi’s Country album, Chuck Billy (Testament) doing his country tribute to Motorhead’s “Ace of Spades”, and considering I don’t know where Aerosmith stands at this moment I’m going to include Stephen Tyler’s country project as well. And Bret Michaels (Poison) country album.

As far as fusion styles – obviously guys like Pantera and Hank III go without saying. The mutual blues ancestor of metal and country music make them more compatible than you’d think at first listen. In fact, due to the Pantera connection we wouldn’t have groove metal without country.

And for full transitions you’ve got Kid Rock (This guy’s such a redneck, it wasn’t that much of a transition. I think he plays the CMT awards semi-regularly), Aaron Lewis (Staind),  David Vincent (fucking Morbid Angel), and Danny Worsnop (Asking Alexandria). So we’ve got Metalcore, Death Metal, Blackened Death, Doom, Nu-Metal, Hair Metal, Hard Rock, Groove, and Prog represented in country music just from the bands mentioned in this article. I’d say that’s enough of a spectrum state that this isn’t a genre specific phenomenon – the appeal seems to be pretty universal among metal artists.

What Metal Culture Can Learn From Country

In terms of the metal community, a look at the current state of country is a sobering reminder that the music industry (all bureaucracy, in fact) can be a very toxic thing . So, as much as people like to go around bashing elitists – that particular core demographic of the metal community is a big part of the reason metal isn’t a shell of it’s former self. The pop machine has literally eviscerated the entire genre of country music, and left nothing but a hollowed out meat-puppet of a shell that they make perform for fans in a mocking, pandering sort of way. Don’t believe me? Check out this video.

This is what the pop machine does – it analyzes a core fan base to find things they like. It then arranges them into a palatable, pre-digested formula with literally zero integrity. Anybody who’s been alive through the 90’s should remember that country music was a pretty big thing back in the day. And in a matter of a few decades, it’s been reduced to a cultural and artistic void. Boots, cold beer, lemonade, lying in pick-up trucks, some sort of romantic rendezvous, and the month of July – hey, throw that in a 4-chord song format with a steel guitar playing in the background and you’ve got a #1 Country hit! Pandering at it’s best, there’s next to zero substance left in the genre. Probably part of the reason metal artists are occasionally dabbling – they’re filling the creative void.

Also, poser bashing is designed to prevent this sort of thing from happening in/to the metal community. Granted sometimes people take it a little too far, but sometimes you have to take the good with the bad. And in this case, a defense against entryism is much better than the alternative.

 

What Country Fans Can Learn From Metal Culture

Country music, as a culture, has zero defense against entryism. In layman’s terms, this means that there is no cultural “check” or way to stop an outside group from entering into Country music culture and changing it from within.

At first glance, this might not seem like a problem. It didn’t when Country-pop experienced a revival in the 90’s. But, here’s the problem. If any group can gain entry into an artistic culture – that includes a group put together by a record company. And their focus is on dollar signs, not art.

Unfortunately, because record companies already have a lot of money, they can afford to hire people to do studies into what the fanbase likes and doesn’t like (and then plug the results into the pop-machine formula). At this point, it’s not a matter of if or when it happens (because it already has), it’s a matter of what to do about it. I think that country music as a whole can benefit from a little “heavy metal sensibility”.

First and foremost, the artists getting into country are considered staples of their respective metal genres. These are top-notch artists with creative energy to spare. So, you’ve got a bunch of artists entering the scene and playing real music in the creative void left by the pop industry .

Second, I would hope they bring a little of that “elitist” attitude that has helped heavy metal stay out of the clutches of the pop industry for almost 6 decades. Combined with the DIY ethos of metal and punk, it just might be the breath of fresh air that country music needs.

Third, I hope a few metal artists reintroduce a bit more of that rebel attitude country music deserves.

Conclusion

I think it’s good for metal artists to branch out a little bit. Considering how saturated the market is with metal bands right now, it’s certainly not hurting heavy metal at all. And it could make country music tolerable again. Overall, I’d call it a win/win situation.

Deafheaven are basically the Nickelback of Black Metal

The more you think about it – the more it makes sense. Deafheaven is the Nickelback of Black Metal.

Both bands capitalize on “post-music” style movements; Nickelback is considered “post-grunge” while Deafheaven is making waves with the moniker “post-black metal”. Both bands play bland, watered down versions of the genres they emulate – making a “safe” version of transgressive music completely devoid of substance.

N-I-C-K-E-L-B-A-C-K is a 10 letter conjunction of two words from the English language that do not go together.

D-E-A-F-H-E-A-V-E-N is also a 10 letter conjunction of two words from the English language that do not go together.

Nickelback got their name from their lead singer’s first (botched) attempt to buy marijuana (they’ve since recanted this and go by some lame story about working in a coffee shop), and the guys in Deafheaven are the type of people you would charge $50 a gram. Nickelback released this information because they want to seem slightly transgressive while still approachable – which a botched drug deal does quite nicely. Deafheaven’s lead singer tries to give the impression that he’s stoned in every fucking interview for the same reason, a safe version of transgressive behavior.

Both of them have shitty publicists who insist on having them take “edgy” pictures (presumably to endear them to the hard rock/metal fanbases they’re supposed to appeal to)

deafhaven-1500x1000

“Make sure one of you is wearing denim”

nickelback1

 

Both bands have legions of haters (myself included). I think this is the part where I mention that nobody fucking cares what you listen to, as long as you call a spade a spade. Both of these bands are watered down, palatable versions of what was edgy 10 years before them.

 

Also, apparently one brave man before me made this connection – and this song is the result.

(these photos were the result of a google search – all credit goes to their original owners)

Metalheads Had Social Networking Before the Internet

In 2016, the internet has become such an integral part of global culture that it’s hard to imagine what life would be like without it. Social media, in particular, takes advantage of this massive global connection by helping people to communicate across the globe in real-time.But, strange as it seems, there was a time before the internet. People still communicated, albeit a lot more slowly.

So, how does this relate to metal culture? To understand how, first we should take a look at why metalheads would need to create a social network. In the 80’s and 90’s, heavy metal and it’s fans had a HUGE stigma attached to them (in some parts of the world, this stigma still exists). There was a large scale moral panic surrounding the music and it’s culture.

In the United States, for example, there was a growing wave of misinformation, political correctness, and organized opposition that threatened the very existence of metal. Police were trained to target metalheads based on the stereotypes propagated by the PC groups like the PMRC. Here are a few examples from a police training pamphlet called “Youth Subcultures”

heavy metalistsblack metalistspunksstoners

 

By themselves, these images are humorous at best. But the descriptions accompanying the photos labeled all metal fans (and punks, the picture with the mohawk was sadly missing the label) as lowlifes with no motivation to do anything constructive, who’s only source of income was from theft and drug sales (also mentioning that most metalheads were avid drug users themselves).

Combined with metal being completely ignored by the music industry,  disrespected by the media, metal shirts being banned from schools, young fans of the music being sent to counselors and camps for “de-metalizing”, and metal bands being put on public trial as scapegoats for youth tragedy – you’ve got a culture who’s very existence requires it to go “underground”.

And if you can’t find music you want in the normal media channels, where do you go? Simply put, you go to other fans of the music. But metal fans were few and far between – and spread all over the globe. There was no internet, no media, nothing – how did people find new metal that wasn’t a polished, formulaic mainstream parody of real music?

The answer, of course, was tape trading. Metal magazines were essentially the lifeblood of the culture. And the classified ads in these magazines allowed someone to advertise that they had new music for distribution, or to advertise their tastes. All you had to do was put in an ad with an example of a band you liked (and your mailing address), stating you were looking for more bands like them, and wait. People would send you music, mostly free of charge, that was in the same vein. Essentially it was a pen-pals with benefits sort of thing, and it completely cut the record industry out of the picture.

This is where the sub-genrefication of metal started, it was necessary to get people the music they wanted. This was also the time where the unwritten rules of metal started to solidify. These things are all manifestation of “sub-cultural space”, it’s how metalheads communicate aspects of metal culture to one another. It’s also when the metal “uniform” really came together and became a thing. The most important part of the uniform (wearing shirts of the bands you listen to) was a way to show solidarity with the culture, support for the bands (because they still get more from t-shirt sales than they ever did from albums), and personal musical taste to other people in the culture.

Fun fact – with the industry out of the picture metal was free to evolve without corporate influence. If it wasn’t for widespread persecution of metalheads (forcing them to go underground as a culture), you wouldn’t have Thrash, Death Metal, Grindcore, Hardcore Punk, Black Metal, or any of the extreme branches of the metal family tree that exist today.

In other words – this is when heavy metal completely broke off from rock and roll and became a distinct musical style with it’s own unique culture. Just like rock and roll broke off from the blues, metal severed it’s ties to rock music.

So, when you see an article bitching about how downloading music is killing the record industry – take it with a grain of salt. It’s killing the pop-machine entertainment industry for sure, but if you’re paying attention and capable of rational thought you can see even that claim is 100% bullshit. But as far as metal bands are concerned – sure, they’re seeing a drop in record sales. But record labels were pretty famous for signing metal bands to horrible long term contracts that gave away a lot of legal rights and fucked them over creatively for years. So they’re probably going to have to adopt a business model from heavy metal musicians, largely based on touring and merch sales. Soooo… the bands treated like dogshit by the major labels are now going to be their saving grace. Ironic much?

But I digress.

The outsider/taboo status assigned to metal by (and in) mainstream culture is what turned it into the cultural behemoth (pun intended) that it is today. File-sharing and social networking in the metal community is something that was happening for a full decade before the internet even existed. The transition to social networking and file-sharing websites was a natural one, metalheads simply digitized aspects of the culture that were already there.

That’s why metalheads still shit on Metallica on a regular basis. A shitty album or two can be overlooked – nobody bats 1000. But when you go after an evolutionary step of the very cultural mechanism that made you into what you are today (tape trading->file sharing, if you’re not following), you’re selling out completely. They sided with the same corporate entities that wouldn’t have given them the time of day a decade earlier.

Anyways – the only thing metalheads like more than metal is reading about how great metalheads are. So, there’s that. Enjoy.

Oh, if you liked this please feel free to join my facebook group metal stuff.

 

The Two Faces of Metal

I was talking with my friend Raven from “The Vault of Metal” the other day about an interview with Chester Bennington from Linkin Park, in which he stated, “In my opinion, we actually kept metal alive.”

Now Raven (who isn’t alone in this opinion) contends that the “metal” as represented by bands like Linkin Park, Disturbed, Five Finger Death Punch, Slipknot, and the like isn’t even metal. There are elements of this statement that I sort of agree with, but I have to respectfully disagree with the overall statement.

The reason I disagree is because I think there’s a more accurate way to look at the situation. Metal has two faces, a public (or mainstream) face and a private (or underground) face. This isn’t some new or revolutionary observation – it’s an argument that’s been going on since the genre fractured. It’s been covered by every single major metal sociologist; Deena Weinsteen (Heavy Metal: The Music and Its Culture and Heavy Metal: A Cultural Sociology), Robert Walser (Running With the Devil: Power, Gender, and Madness in Heavy Metal Music), Ian Christe (Sound of the Beast: The Complete Headbanging History of Heavy Metal), Malcolm Dome (The bible of Heavy Metal: Encyclopaedia Metallica, Thrash Metal), Keith Kahn-Harris (Extreme Metal: Music and Culture on the Edge), Sam Dunn (Metal: A Headbanger’s journey, Global Metal, Metal Evolution, Banger Films) in some form or another.

The reason that metal culture as a whole can have these opposing factions is because it isn’t a single, unified culture. It’s what’s commonly referred to as a bricolage culture – a hodgepodge collection of distinct groups and scenes with a unifying theme (metal) that form a complete culture.

For the purpose of this article, metal can be viewed like this;
twofaces

Both sides have their positive and negative aspects. An underground band has the ability to gain a significant amount of credibility within the scene, at the expense of a smaller fanbase. A mainstream band has the monetary advantage, as mainstream viability means you’re reaching a broader audience. However, the price of mainstream popularity comes at the expense of a band’s credibility within the broader metal scene. And in metal, credibility is everything.

Bands are not stuck in a single category, movement between these areas is fluid – but with a catch. They can only move in one direction. A mainstream band cannot under any circumstances move back to the underground. An underground band, however, has the ability at pretty much any point in time to move to the mainstream. There’s even a (often overused) term for when a band moves into mainstream territory – selling out.

To become popular, most underground bands tend to try and stay in the grey area between mainstream and underground – maximizing the size of their audience while sacrificing as little credibility as possible.

So, it’s not really a dichotomy. It’s more of a “collage spectrum” that’s defined by the polar extremes.

Cultural fracture point – when metal gained two identities

When metal actually fractured into these two distinct categories (mainstream and underground) is up for debate. The divide became recognizable when Thrash (underground) and Glam (mainstream) arose as two distinct entities in the 80’s. That’s when we got terms like “lite metal“, which were used by members of the underground community to refer to their mainstream counterparts.

Arguably, the divide between mainstream and underground metal goes back another generation. When Def Leppard refused to be associated with/included in the NWOBHM, band members stated it was because they wanted their band to be associated with the greater “hard rock” category (as opposed to the niche underground genre that NWOBHM was at the time). And if you look at the first wave of mainstream metal (Glam), you can clearly see it’s roots in the styles of both Def Leppard and Led Zeppelin.

I think it’s worth mentioning that bands that existed within the cultural sphere of heavy metal before the mainstream/underground fracture are immune to this classification. It was created to differentiate the new bands, and any attempt to use them as anything else would be inaccurate.

Metal in the Mainstream

mainstreamallica fan

 

It all started with Hair Metal/Glam in the 80’s, which combined metal with popular hard rock from the time period. And as with anything mainstream, hair metal was beholden to corporate influence. So when the music industry had completely exhausted the genre (through formulaic “clone” bands and over-promotion), they moved on to “the next big thing” and declared metal dead. So, in the eyes of mainstream culture – metal had died. And in it’s place was a new mainstream genre – Grunge.

Grunge was effectively the anti-thesis of hair metal. It’s combination of metal and alternative rock pushed apathy and mediocrity as a counterpoint to hair metal’s excitement and over the top excess.

In fact, the only thing I can think of that Glam and Grunge have in common is the incredible amount of heroin band members from both genres consumed. Which, in it’s own way, helped define their shelf lives. I guess every cloud has a silver lining.

Then in the mid 90’s a new mainstream contender entered the arena – Nu Metal. Combining rap with elements of alt-rock/grunge and heavy, down tuned riff oriented metal on (typically) seven string guitars. While musically much more aggressive and exciting than it’s predecessor, it remained a relatively simple and easily digestible form of metal that was fit for mass consumption and easily duplicated by the record industry.

The mid 2000’s saw the fall of Nu Metal and the rise of Metalcore. Taking the already established hardcore/metal fusion that had been mixing with the Gothenburg brand of Melodic Death Metal (and adding the signature whiney Emo vocals), metalcore took the mainstream by storm.

Nowadays, as metalcore is waning in popularity, bands like Periphery and Liturgy are crossing one of underground metal’s more extreme sub-genres (Black Metal) and mixing it with apathetic, “self absorbed posing as introspective” hipster Indie rock genres like Shoegaze  to create the musical abomination known as blackgaze. Combined with the large number of bands aping djent and mixing it with mainstream influences, it’s only a matter of time until we see the next big trend in popular metal.

I’m not sure where the fuck Five Finger Death Punch fits into all this, probably the fact that they mixed the groove metal of Pantera with mainstream hard rock. However you want to categorize them, calling them anything other than mainstream metal is a disservice to the intelligence of both the speaker and the listener.

Metal in the Underground

death-metal-bands
(This is where the magic happens)

Recently Thrash, Death, and Black metal have all been encompassed into an overarching umbrella term – Extreme metal. A fair description, as they all tend towards extremity. I like the term, and it puts all the bands in a proper context – all extreme metal is in some way shape or form a derivative of the thrash metal movement of the 80’s, although bands such as Celtic Frost, Bathory, and Venom (generally dubbed the “first wave” of black metal) also serve as the genre’s precursors. I’m pretty sure Keith Kahn-Harris does a better job explaining it all in his book. Also, Sam Dunn did an excellent crowdfunded “lost episode” of his series Metal: Evolution dealing with the subject.

Exceptions

While metal has been, since it’s inception, a predominantly underground phenomenon, when referring to “underground metal” people are generally talking about thrash and it’s derivatives. Like I mentioned earlier, this split happened after bands like Sabbath or Maiden hit the radar, so while they would fit the mold for underground metal – they also (by standing the test of time) fit into the mainstream metal category. They’re neither and they’re both.

It is interesting to note that in the vein of these classic bands, metal in the underground follows a generational musical progression that’s the only consistent pattern in heavy metal since it’s inception – the new stuff is always heavier. It’s harder, it’s faster, it’s more distorted, and it’s progressively more socially transgressive. Sam Dunn touched on this in his first movie, Headbanger’s Journey – new generations of bands continue to strive to sound heavier than the generation before them.

Conclusions

In context, Raven’s assertion that the “mainstream” metal bands aren’t metal at all is technically true. In every incarnation, the thing mainstream metal bands all have in common is that they dilute heavy metal by mixing it with a more “palatable” style of music. With hair metal, it was diluted with hard rock (including rock ballads, ugh). Grunge watered the heaviness down with popular college alternative rock. Nu Metal did it with rap and alt rock. Metalcore did it with emo. And modern day hipster bands do it with Indie rock (Indie meaning hipster/millennial co-opted melancholy, boring, crap rock – not indie as in independent… there’s a huge independent streak in underground metal).

Saying these mainstream bands “aren’t real metal” isn’t (generally) meant as an insult, it’s an attempt to keep accuracy in the conversation. Metal is generally viewed as genealogical, so an example of that ilk might bring some clarity.

If you breed a horse and a donkey together – the resulting creature is called a mule. It’s not a horse, and it’s not a donkey. The two animals are closely related and branch from the same evolutionary family, but distinct enough to warrant a different name for each distinct species. A mule, the resulting offspring from the union of the species, cannot accurately be called a horse or a donkey because it is equal parts horse and donkey. However if the mule proves fertile (most often they’re not) and is bred with another horse, the resulting offspring will be categorized as a horse.

Substitute “metal” for “horse”, and “rock” for “donkey”, and you essentially have the entire argument against “mainstream metal” being considered part of the metal family tree (instead being relegated back an evolutionary step to the “hard rock” category). If any of the mainstream/popular genres spawn/influence new music by being crossed back with metal genres – the result is considered to be part of the metal tree.

I always figured this sort of knowledge was just a given, but apparently it’s not. the massive amount of butthurt expressed online by hipsters and others outside the metal community when they’re improper use of terminology is corrected just seems to be part of the social landscape.

This duality within the genre is also the source of endless frustration expressed in memes like this gem…

girlswholistentometal

Now, as someone who was a pretty big fan of Nu Metal, I might be a tad biased in my opinion. I prefer a touch of holism with my definition of metal – while I’m predominantly a fan of the underground/extreme branch of the metal family tree, I refuse to discount the importance of mainstream metal bands to the culture.

First and foremost, they represent the social gateway into greater metal culture. Nobody starts off listening to Extreme Metal, taste progression in metal is generally a process – and “Gateway Metal” bands generally kick-start the process. They also represent the metal community to the mainstream in other respects.

When the PMRC kickstarted congressional hearings on heavy metal in the 80’s, they completely neglected to mention underground bands. It was Dee Snider of Twisted Sister who went and spoke for the genre, and completely exposed the entire debacle for what it was – a modern day witch hunt. Slipknot and Marilyn Manson (as well as Ozzy, Preist, and Maiden – but if you’ve been reading they’re excluded from this classification as they encompass both mainstream and underground characteristics) were publicly scapegoated as the reason behind public controversies. From grave robberies to school shootings, as soon as heavy metal is found in the mix it’s automatically considered the cause.

So, these aren’t just the people who recruit new member to the metal cause, they’re the ones who defend it in the public eye. They also transmit the norms of metal culture to new recruits. Considering these critical roles mainstream metal bands play in the overall culture, I don’t believe it is accurate to call them anything other than metal.

This doesn’t mean I won’t call a spade a spade, mainstream metal is gimmicky as hell and has a lot of elements of mainstream culture I generally try to avoid. But you can like, or at very least appreciate, a band and the role they play in overall culture without dismissing them because they A) fill a different cultural niche than underground bands and B) don’t conform to a minimalist definition of metal.

Shameless plug, if you like what you read feel free to join my metal facebook group Metal Stuff.

Say Hello to the Face of This Years Summer Slaughter Tour

If you don’t care who funds a festival (as long as the lineup is good) you should have no problem with this article. After all, you don’t care.

But if you’re like me, you know these people…

AA-asking-alexandria-23957158-500-344black_veil_brides_by_bleedingstarclothing

…have absolutely no place representing an extreme metal festival.

Don’t get me wrong, the lineup for Summer Slaughter this year is light years ahead of what it was last year. It’s fucking fantastic… but it’s brought to you by a movie entitled, “American Satan.”

At first glance, that seems pretty cool. The names kinda lame, but at least it seems to be a rock/metal oriented movie. But then, looking at the cast, I noticed it’s starring the lead singer of the Blackveil Brides, as well as a member of Asking Alexandria.

What the actual fuck?!?

When the Summer Slaughter tour started out, it was a force to be reckoned with. They’re continually billed as “the most extreme tour of the year” and have been pretty famously advertised as catering to fans of “extreme metal”. And for the first year of their existence, this was true.

Then came the slow descent – the lineup steadily got worse every year. I would argue that a big portion of this is due to the participation of Sumerian Records. Initially the label brought diversity to the bill, which isn’t a bad thing. It’s what you’re supposed to have at a festival. But I started noticing a pattern – a few big names in death metal were being used to add star-power to a tour that progressively started catering to an indie label (like independent startup label, not to be confused with shitty millennial/hipster Indie rock).

I’m trying to think of another tour that changed their business model to cater to an indie label with a shitty roster.

Oh wait, now I remember. The Mayhem festival.

I’ll take you one further – Mayhem started to go downhill the same year that Sumerian Records got their own stage (2013). The lineup that year was actually pretty awesome (on par with how awesome this years Summer Slaughter lineup is, considering the formats of the festivals). Post 2013, these changes cause the decline I’ve been referring to. Mayhem went so far downhill, in fact, that it literally dampened the concert draw of headliners like Slayer.

Slayer had played the same venues as Mayhem the previous year, selling out concerts. Strangely, Mayhem didn’t. But why?

Kerry King said it best:

“Do I know this tour wasn’t booked correctly? Absolutely I know this tour wasn’t booked correctly. Gary Holt made the comment that usually there’s the Main Stage, a second stage, a third stage, and then that piece of shit record stage…now what they’re calling a second stage is at best a fourth stage and they’re wondering why people aren’t showing up.

In case you’re not familiar with the whole Mayhem festival debacle, I’ll save you the trouble of a google search. It completely imploded and dissolved.

So let’s recap for a second.

Mayhem festival started out with huge names, as a rather diverse metal festival. They had some heavy hitters, and then filled the roster with up-and-comers from independent record labels that catered to scenes that weren’t even fully accepted in the metal community (This is a good thing, it’s how we keep the music going – but there’s a point, I promise. Bear with me). Slowly they allowed said the independent record label to change the business model of the tour – taking creative control. The label (Sumerian) started using this opportunity as a springboard for shameless self promotion. They even changed the business model of the tour, adding a stage exclusive to the label. After these changes, the tour had one more fantastic lineup. The tour continued with the failed business model and completely dissolved within a period of two years. And it wasn’t pretty. Even Slayer couldn’t save it. Fucking Slayer. This is just as much the fault of that complete garbage label Victory Records, but they never would have been included on the tour in the first place if Sumerian hadn’t paved the way.

Summer Slaughter started out with huge names. They were a specialized festival, but still very diverse. They started making changes and incorporating bands outside the format from a certain scene-catering record label.  Enter 2016. The Summer Slaughter tour lineup is incredible (exactly what happened when Sumerian got their own stage at Mayhem ), but the promoters have allowed Sumerian to use it as a springboard to promote their shitty movie starring members of Blackveil Brides and Asking Alexandria.

The point is…change is not, by itself, a bad thing. In fact, innovation is one thing that keeps metal going. However, when a festival makes changes that have proven to be fatal for their peers, it’s a very bad thing.

Now, I’m not knocking fans of BvB or AA. I personally, despise that style of music, but different strokes for different folks. I don’t have a problem with them, or their fans.

I do, however have a problem with them being the public faces of a tour that promotes itself like Summer Slaughter does (this isn’t the fucking Warped Tour). Especially when you connect the dots and see that this is exactly the sort of business move that shut down Mayhem. I, for one, will not let the majority of my ticket sale go to putting people from Blackveil Brides and Asking Alexandria on the big screen.

A common argument I hear in favor of this sort of sellout move is that the big tours need the money to keep going. Valid argument. Hmmm, is there something they can do to keep the festival in the running without selling out? Maybe they can do what Maryland Death Fest did. They decreased the number of stages to a manageable level, kept all the bands on the bill. A few people might be butt-hurt about it, but they made a sound business move while keeping the integrity of the festival intact. And those guys have been going for at least 5-6 years longer than Summer Slaughter. So, it is not only possible to keep the integrity of the festival intact by not bowing to corporate sponsorship – it might just add to the longevity of the event.Sponsors don’t just give you money and expect nothing in return. The guys at Maryland Death Fest know this.

I think it’s safe to say, if promoters think it’s ok for members of Asking Alexandria and Blackveil Brides to be the public faces of Summer Slaughter they deserve to go down as swiftly, painfully, and publicly as Mayhem. Long live Maryland Death Fest!

You don’t actually hate sub-genres – you hate assholes.

Why, in the metal community, is any argument against sub-genres treated as valid? If it’s all just metal – then you’re implying that Cannibal Corpse and Iron Maiden shouldn’t be differentiated. After all, they’re just metal right? Let’s all just band together and celebrate the imaginary brotherhood of steel. Five Finger Death Punch and Behemoth? Just metal. Black Sabbath and Meshuggah? They’re all the same, it’s just metal. It’s all just metal.

Technically, this is true – but only in the same way that the Harry Potter series and the Encyclopedia Britannica are just books. Or how “Love, Actually” and “The Texas Chainsaw Massacre” are just movies. This is what people who “hate” sub-genres sound like to anybody who likes to talk about heavy metal with precision and clarity.

bok sub-genres

Now, I have a confession – I worked as a library clerk for a few years. Whether or not you like libraries (and reading) – you kind of have to admire the amount of organization that goes into a place like that. Essentially, books fall into two genres – fiction and non-fiction. From there, books are meticulously categorized into sub-genres. This isn’t because there are literary elitists (which there certainly are) – it’s because categorization is necessary to deal with the sheer amount of books available. There’s literally no other way to deal with it. It’s fast, it’s efficient, and it’s accurate.

And in all of my years of going to a library – I have never heard the argument, “we don’t need genres and sub-genres man, they’re all just books.” While it would be technically true, all an argument like that would do is to prove how ignorant the speaker is of the topic. Because fiction and non-fiction are all books, but they’re worlds apart. There are so many different types of books, you need to categorize and sub-categorize them. Nobody has a problem with this (that I know of).

Another aspect of culture/life where people have no problem with sub-genrefication is movies. Comedies, Thrillers, Documentaries, Horror movies. There are different types of comedies, different types of thrillers, different types of documentaries, and different types of horror films.

Yet in all of my years of watching movies,I have never been presented with the argument, “Why can’t we just call them all movies? I’m sick of the sub-genrefication of movies, it only gives elitist assholes a way to put down other people’s tastes.” While technically true, a person who says this shows an incredible ignorance of the span and scope of movies. And instead of learning more about the various types of movies, they’re publicly stating that they would prefer all movie fans to bring themselves down to that same level of ignorance.

movies

Now, there was a time when all heavy metal music was just called metal. At that point, there wasn’t enough variation in the genre to warrant the creation of sub-genres. In fact, most people would argue that metal was a sub-genre of rock and roll. And I’m sure that there were people who hated that categorization, and still do. A lot of people still consider metal part of the “hard-rock” category. Whoa, there’s sub-genres of rock music? Like, hard rock, psychedelic rock, soft rock, mainstream rock, pop rock, prog rock, southern rock, blues rock, punk rock, shock rock, etc? No way, it’s all just rock – we need to stop with the labeling and sub-genrefication of rock and roll music.

It’s almost like when the variation within a genre hits a critical mass, it’s human nature to categorize it. And it’s not some new thing – the New Wave of British Heavy Metal (NWOBHM) introduced the concept of sub-genres to the metal community. It was new, it was fresh, it was different. But it was still metal. And when you use the term NWOBHM, you’re referring to a specific group of bands with specific sonic characteristics. It was harder, faster, and more technically proficient than other styles of metal. Iron Maiden and Black Sabbath sound very different, and to be able to discuss these differences you need to have a label that reflects these differences.

Now, the only argument against sub-genres that carries any weight with me comes from metal artists themselves. A good friend and co-worker of mine, who went to college for music theory (and who has been known to write some pretty crunchy grooves) usually presents the argument that being labeled as a musician is limiting. Incredibly good argument. I only have a couple real arguments to counter this. First, that if a label is limiting/constricting it is inaccurate or incomplete. Secondly, that there’s a difference between labeling and describing. Genre labels are, essentially, words that we use to describe different styles and influences.

Sub-genrefication is an example of a manifestation of what is referred to as”sub-cultural space.” This means it is a social area reserved specifically for that sub-culture. This includes terms that mean absolutely nothing to people outside of the culture. Have you ever had a friend who doesn’t listen to metal ask you the difference between certain genres, and then when you start to explain it their eyes gloss over and (at best) they pretend to listen in the interest of politeness? This is exactly what I’m talking about – they don’t participate in the sub-culture, so this particular sub-culture specific language means nothing to them.

If I were to say, “this band is very heavy” – very few people would have any idea what I’m really talking about. There are as many different definitions of “heavy” in metal as there are fans of metal. However, if I were to say that they’re a blackened death metal band – fans of death metal, black metal, or both would know that this is a band they should check out.

behemoth         belphegor

Use of sub-genres is infinitely more accurate – and with the sheer amount of heavy metal available, labels like this help people find what they like in the same way the Dewey decimal system helps library patrons find the books they’re looking for.

Are there people who will use this system to act like an asshole? Of course. But that’s not exclusive to heavy metal. There are plenty of literary snobs and movie critics, and they all have their own preferred genres and styles of writing and directing. In short, don’t let assholes invade your sub-cultural space. Or use them as an excuse for not participating.

And if you hate stereotypes, then stop stereotyping elitists.

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