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Metalheads Had Social Networking Before the Internet

In 2016, the internet has become such an integral part of global culture that it’s hard to imagine what life would be like without it. Social media, in particular, takes advantage of this massive global connection by helping people to communicate across the globe in real-time.But, strange as it seems, there was a time before the internet. People still communicated, albeit a lot more slowly.

So, how does this relate to metal culture? To understand how, first we should take a look at why metalheads would need to create a social network. In the 80’s and 90’s, heavy metal and it’s fans had a HUGE stigma attached to them (in some parts of the world, this stigma still exists). There was a large scale moral panic surrounding the music and it’s culture.

In the United States, for example, there was a growing wave of misinformation, political correctness, and organized opposition that threatened the very existence of metal. Police were trained to target metalheads based on the stereotypes propagated by the PC groups like the PMRC. Here are a few examples from a police training pamphlet called “Youth Subcultures”

heavy metalistsblack metalistspunksstoners

 

By themselves, these images are humorous at best. But the descriptions accompanying the photos labeled all metal fans (and punks, the picture with the mohawk was sadly missing the label) as lowlifes with no motivation to do anything constructive, who’s only source of income was from theft and drug sales (also mentioning that most metalheads were avid drug users themselves).

Combined with metal being completely ignored by the music industry,  disrespected by the media, metal shirts being banned from schools, young fans of the music being sent to counselors and camps for “de-metalizing”, and metal bands being put on public trial as scapegoats for youth tragedy – you’ve got a culture who’s very existence requires it to go “underground”.

And if you can’t find music you want in the normal media channels, where do you go? Simply put, you go to other fans of the music. But metal fans were few and far between – and spread all over the globe. There was no internet, no media, nothing – how did people find new metal that wasn’t a polished, formulaic mainstream parody of real music?

The answer, of course, was tape trading. Metal magazines were essentially the lifeblood of the culture. And the classified ads in these magazines allowed someone to advertise that they had new music for distribution, or to advertise their tastes. All you had to do was put in an ad with an example of a band you liked (and your mailing address), stating you were looking for more bands like them, and wait. People would send you music, mostly free of charge, that was in the same vein. Essentially it was a pen-pals with benefits sort of thing, and it completely cut the record industry out of the picture.

This is where the sub-genrefication of metal started, it was necessary to get people the music they wanted. This was also the time where the unwritten rules of metal started to solidify. These things are all manifestation of “sub-cultural space”, it’s how metalheads communicate aspects of metal culture to one another. It’s also when the metal “uniform” really came together and became a thing. The most important part of the uniform (wearing shirts of the bands you listen to) was a way to show solidarity with the culture, support for the bands (because they still get more from t-shirt sales than they ever did from albums), and personal musical taste to other people in the culture.

Fun fact – with the industry out of the picture metal was free to evolve without corporate influence. If it wasn’t for widespread persecution of metalheads (forcing them to go underground as a culture), you wouldn’t have Thrash, Death Metal, Grindcore, Hardcore Punk, Black Metal, or any of the extreme branches of the metal family tree that exist today.

In other words – this is when heavy metal completely broke off from rock and roll and became a distinct musical style with it’s own unique culture. Just like rock and roll broke off from the blues, metal severed it’s ties to rock music.

So, when you see an article bitching about how downloading music is killing the record industry – take it with a grain of salt. It’s killing the pop-machine entertainment industry for sure, but if you’re paying attention and capable of rational thought you can see even that claim is 100% bullshit. But as far as metal bands are concerned – sure, they’re seeing a drop in record sales. But record labels were pretty famous for signing metal bands to horrible long term contracts that gave away a lot of legal rights and fucked them over creatively for years. So they’re probably going to have to adopt a business model from heavy metal musicians, largely based on touring and merch sales. Soooo… the bands treated like dogshit by the major labels are now going to be their saving grace. Ironic much?

But I digress.

The outsider/taboo status assigned to metal by (and in) mainstream culture is what turned it into the cultural behemoth (pun intended) that it is today. File-sharing and social networking in the metal community is something that was happening for a full decade before the internet even existed. The transition to social networking and file-sharing websites was a natural one, metalheads simply digitized aspects of the culture that were already there.

That’s why metalheads still shit on Metallica on a regular basis. A shitty album or two can be overlooked – nobody bats 1000. But when you go after an evolutionary step of the very cultural mechanism that made you into what you are today (tape trading->file sharing, if you’re not following), you’re selling out completely. They sided with the same corporate entities that wouldn’t have given them the time of day a decade earlier.

Anyways – the only thing metalheads like more than metal is reading about how great metalheads are. So, there’s that. Enjoy.

Oh, if you liked this please feel free to join my facebook group metal stuff.

 

The Two Faces of Metal

I was talking with my friend Raven from “The Vault of Metal” the other day about an interview with Chester Bennington from Linkin Park, in which he stated, “In my opinion, we actually kept metal alive.”

Now Raven (who isn’t alone in this opinion) contends that the “metal” as represented by bands like Linkin Park, Disturbed, Five Finger Death Punch, Slipknot, and the like isn’t even metal. There are elements of this statement that I sort of agree with, but I have to respectfully disagree with the overall statement.

The reason I disagree is because I think there’s a more accurate way to look at the situation. Metal has two faces, a public (or mainstream) face and a private (or underground) face. This isn’t some new or revolutionary observation – it’s an argument that’s been going on since the genre fractured. It’s been covered by every single major metal sociologist; Deena Weinsteen (Heavy Metal: The Music and Its Culture and Heavy Metal: A Cultural Sociology), Robert Walser (Running With the Devil: Power, Gender, and Madness in Heavy Metal Music), Ian Christe (Sound of the Beast: The Complete Headbanging History of Heavy Metal), Malcolm Dome (The bible of Heavy Metal: Encyclopaedia Metallica, Thrash Metal), Keith Kahn-Harris (Extreme Metal: Music and Culture on the Edge), Sam Dunn (Metal: A Headbanger’s journey, Global Metal, Metal Evolution, Banger Films) in some form or another.

The reason that metal culture as a whole can have these opposing factions is because it isn’t a single, unified culture. It’s what’s commonly referred to as a bricolage culture – a hodgepodge collection of distinct groups and scenes with a unifying theme (metal) that form a complete culture.

For the purpose of this article, metal can be viewed like this;
twofaces

Both sides have their positive and negative aspects. An underground band has the ability to gain a significant amount of credibility within the scene, at the expense of a smaller fanbase. A mainstream band has the monetary advantage, as mainstream viability means you’re reaching a broader audience. However, the price of mainstream popularity comes at the expense of a band’s credibility within the broader metal scene. And in metal, credibility is everything.

Bands are not stuck in a single category, movement between these areas is fluid – but with a catch. They can only move in one direction. A mainstream band cannot under any circumstances move back to the underground. An underground band, however, has the ability at pretty much any point in time to move to the mainstream. There’s even a (often overused) term for when a band moves into mainstream territory – selling out.

To become popular, most underground bands tend to try and stay in the grey area between mainstream and underground – maximizing the size of their audience while sacrificing as little credibility as possible.

So, it’s not really a dichotomy. It’s more of a “collage spectrum” that’s defined by the polar extremes.

Cultural fracture point – when metal gained two identities

When metal actually fractured into these two distinct categories (mainstream and underground) is up for debate. The divide became recognizable when Thrash (underground) and Glam (mainstream) arose as two distinct entities in the 80’s. That’s when we got terms like “lite metal“, which were used by members of the underground community to refer to their mainstream counterparts.

Arguably, the divide between mainstream and underground metal goes back another generation. When Def Leppard refused to be associated with/included in the NWOBHM, band members stated it was because they wanted their band to be associated with the greater “hard rock” category (as opposed to the niche underground genre that NWOBHM was at the time). And if you look at the first wave of mainstream metal (Glam), you can clearly see it’s roots in the styles of both Def Leppard and Led Zeppelin.

I think it’s worth mentioning that bands that existed within the cultural sphere of heavy metal before the mainstream/underground fracture are immune to this classification. It was created to differentiate the new bands, and any attempt to use them as anything else would be inaccurate.

Metal in the Mainstream

mainstreamallica fan

 

It all started with Hair Metal/Glam in the 80’s, which combined metal with popular hard rock from the time period. And as with anything mainstream, hair metal was beholden to corporate influence. So when the music industry had completely exhausted the genre (through formulaic “clone” bands and over-promotion), they moved on to “the next big thing” and declared metal dead. So, in the eyes of mainstream culture – metal had died. And in it’s place was a new mainstream genre – Grunge.

Grunge was effectively the anti-thesis of hair metal. It’s combination of metal and alternative rock pushed apathy and mediocrity as a counterpoint to hair metal’s excitement and over the top excess.

In fact, the only thing I can think of that Glam and Grunge have in common is the incredible amount of heroin band members from both genres consumed. Which, in it’s own way, helped define their shelf lives. I guess every cloud has a silver lining.

Then in the mid 90’s a new mainstream contender entered the arena – Nu Metal. Combining rap with elements of alt-rock/grunge and heavy, down tuned riff oriented metal on (typically) seven string guitars. While musically much more aggressive and exciting than it’s predecessor, it remained a relatively simple and easily digestible form of metal that was fit for mass consumption and easily duplicated by the record industry.

The mid 2000’s saw the fall of Nu Metal and the rise of Metalcore. Taking the already established hardcore/metal fusion that had been mixing with the Gothenburg brand of Melodic Death Metal (and adding the signature whiney Emo vocals), metalcore took the mainstream by storm.

Nowadays, as metalcore is waning in popularity, bands like Periphery and Liturgy are crossing one of underground metal’s more extreme sub-genres (Black Metal) and mixing it with apathetic, “self absorbed posing as introspective” hipster Indie rock genres like Shoegaze  to create the musical abomination known as blackgaze. Combined with the large number of bands aping djent and mixing it with mainstream influences, it’s only a matter of time until we see the next big trend in popular metal.

I’m not sure where the fuck Five Finger Death Punch fits into all this, probably the fact that they mixed the groove metal of Pantera with mainstream hard rock. However you want to categorize them, calling them anything other than mainstream metal is a disservice to the intelligence of both the speaker and the listener.

Metal in the Underground

death-metal-bands
(This is where the magic happens)

Recently Thrash, Death, and Black metal have all been encompassed into an overarching umbrella term – Extreme metal. A fair description, as they all tend towards extremity. I like the term, and it puts all the bands in a proper context – all extreme metal is in some way shape or form a derivative of the thrash metal movement of the 80’s, although bands such as Celtic Frost, Bathory, and Venom (generally dubbed the “first wave” of black metal) also serve as the genre’s precursors. I’m pretty sure Keith Kahn-Harris does a better job explaining it all in his book. Also, Sam Dunn did an excellent crowdfunded “lost episode” of his series Metal: Evolution dealing with the subject.

Exceptions

While metal has been, since it’s inception, a predominantly underground phenomenon, when referring to “underground metal” people are generally talking about thrash and it’s derivatives. Like I mentioned earlier, this split happened after bands like Sabbath or Maiden hit the radar, so while they would fit the mold for underground metal – they also (by standing the test of time) fit into the mainstream metal category. They’re neither and they’re both.

It is interesting to note that in the vein of these classic bands, metal in the underground follows a generational musical progression that’s the only consistent pattern in heavy metal since it’s inception – the new stuff is always heavier. It’s harder, it’s faster, it’s more distorted, and it’s progressively more socially transgressive. Sam Dunn touched on this in his first movie, Headbanger’s Journey – new generations of bands continue to strive to sound heavier than the generation before them.

Conclusions

In context, Raven’s assertion that the “mainstream” metal bands aren’t metal at all is technically true. In every incarnation, the thing mainstream metal bands all have in common is that they dilute heavy metal by mixing it with a more “palatable” style of music. With hair metal, it was diluted with hard rock (including rock ballads, ugh). Grunge watered the heaviness down with popular college alternative rock. Nu Metal did it with rap and alt rock. Metalcore did it with emo. And modern day hipster bands do it with Indie rock (Indie meaning hipster/millennial co-opted melancholy, boring, crap rock – not indie as in independent… there’s a huge independent streak in underground metal).

Saying these mainstream bands “aren’t real metal” isn’t (generally) meant as an insult, it’s an attempt to keep accuracy in the conversation. Metal is generally viewed as genealogical, so an example of that ilk might bring some clarity.

If you breed a horse and a donkey together – the resulting creature is called a mule. It’s not a horse, and it’s not a donkey. The two animals are closely related and branch from the same evolutionary family, but distinct enough to warrant a different name for each distinct species. A mule, the resulting offspring from the union of the species, cannot accurately be called a horse or a donkey because it is equal parts horse and donkey. However if the mule proves fertile (most often they’re not) and is bred with another horse, the resulting offspring will be categorized as a horse.

Substitute “metal” for “horse”, and “rock” for “donkey”, and you essentially have the entire argument against “mainstream metal” being considered part of the metal family tree (instead being relegated back an evolutionary step to the “hard rock” category). If any of the mainstream/popular genres spawn/influence new music by being crossed back with metal genres – the result is considered to be part of the metal tree.

I always figured this sort of knowledge was just a given, but apparently it’s not. the massive amount of butthurt expressed online by hipsters and others outside the metal community when they’re improper use of terminology is corrected just seems to be part of the social landscape.

This duality within the genre is also the source of endless frustration expressed in memes like this gem…

girlswholistentometal

Now, as someone who was a pretty big fan of Nu Metal, I might be a tad biased in my opinion. I prefer a touch of holism with my definition of metal – while I’m predominantly a fan of the underground/extreme branch of the metal family tree, I refuse to discount the importance of mainstream metal bands to the culture.

First and foremost, they represent the social gateway into greater metal culture. Nobody starts off listening to Extreme Metal, taste progression in metal is generally a process – and “Gateway Metal” bands generally kick-start the process. They also represent the metal community to the mainstream in other respects.

When the PMRC kickstarted congressional hearings on heavy metal in the 80’s, they completely neglected to mention underground bands. It was Dee Snider of Twisted Sister who went and spoke for the genre, and completely exposed the entire debacle for what it was – a modern day witch hunt. Slipknot and Marilyn Manson (as well as Ozzy, Preist, and Maiden – but if you’ve been reading they’re excluded from this classification as they encompass both mainstream and underground characteristics) were publicly scapegoated as the reason behind public controversies. From grave robberies to school shootings, as soon as heavy metal is found in the mix it’s automatically considered the cause.

So, these aren’t just the people who recruit new member to the metal cause, they’re the ones who defend it in the public eye. They also transmit the norms of metal culture to new recruits. Considering these critical roles mainstream metal bands play in the overall culture, I don’t believe it is accurate to call them anything other than metal.

This doesn’t mean I won’t call a spade a spade, mainstream metal is gimmicky as hell and has a lot of elements of mainstream culture I generally try to avoid. But you can like, or at very least appreciate, a band and the role they play in overall culture without dismissing them because they A) fill a different cultural niche than underground bands and B) don’t conform to a minimalist definition of metal.

Shameless plug, if you like what you read feel free to join my metal facebook group Metal Stuff.

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